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Product Description

The Sony W710 Cyber shot camera is slim and compact and features user-friendly functions to give you great photography experiences. The camera features the acclaimed Super HAD CCD sensor with 16.1 effective megapixels to bring out the minutest details. It also supports High-resolution 720p HD movie shooting. Thanks to various photo effects, and the intelligent auto mode with advanced flash technology, taking great photographs has never been this easy.

The slim and compact Cyber-shot W710 comes with user-friendly functions for an effortless photography experience. Be amazed with the new Beauty Effect feature that enables instant retouching of faces for truly beautiful portraits. Photography has never been this fun and easy! Super HAD CCD sensor with 16.1 effective megapixels.

Clear and Sharp Images, even when Enlarged
Capture richly detailed, high resolution pictures even from a distance with 16.1 effective megapixels and 5x optical zoom. The powerful sensor ensures that your images and movies remain sharp and low in noise, even when enlarged or cropped.

Record Movies in Stunning High Definition
Enjoy stunning clarity on whatever you shoot with the Cyber-shot W710 high-resolution HD recording capability. View your movies in brilliant detail on HD TV or upload them to your computer or the Internet.

Create Beautiful Portraits with In-camera Retouching
Instantly touch-up your portraits with the new Beauty Effect mode, which allows you to make changes to the appearance of your skin tone, eyes and teeth. Say goodbye to blemishes and look picture-perfect in every shot, without having to edit your photos on a computer.

Transform Ordinary Shots into Beautiful Scenes
Use the Picture Effect mode to expand your creative horizons and transform ordinary photos into artistic works. With the Cyber-shot W710, Picture Effect can be applied to photos as well as movies, and even in Sweep Panorama mode.

Automatically Selects the Best Mode for any Shooting Situation
With Intelligent Auto mode, snapping a perfect photo is a breeze. For a start, it determines the most ideal settings for different scenes. Intelligent Auto mode also combines the innovative technologies of Intelligent Auto Focus, Motion Detection and Intelligent Scene Recognition to ensure that you get beautiful photos, even in challenging conditions like low-light or backlit environments.

Capture Clear Photos even in Low-light
Cyber-shot W710 comes with an Advanced Flash feature that delivers bright and clear photos, even when shooting faraway subjects in low-light situations.

Simple Button Design
The Cyber-shot W710 is designed with you in mind. Its easy access buttons are all you need to get the perfect shot.

2.7 inch Clear Photo LCD
The large 2.7 inch Clear Photo LCD (230,400-dot resolution) lets you appreciate your photos and movies with sharp, natural colours even in bright daylight. Enjoy a clear preview of the scene composition and camera settings before you capture your subjects.

3 Sweep Panorama Effects
To make your Panoramic shots even more majestic, you can now choose between three Sweep Panorama modes - Standard, Wide, or a new 360 degree mode - which allow you to capture the whole scenery in one breathtaking shot.

Product Information

Model DSC-W710/B
Brand Sony
Sub Brand Cybershot


Effective Pixels 16.1 MP
Sensor Size 1/2.3 inch
Sensor Type CCD

Lens Details

Lens Type Sony Lens
Focal Length Still 16:9: 30-150 mm / Still 4:3: 28-140 mm /Movie 4:3: 28-140 mm
Digital Zoom 20x
Optical zoom 5x
Focus Details Multi Point AF, Center Weighted AF, Tracking Focus, Face Tracking Focus
Autofocus Yes


Screen Size (Diagonal) 2.7 inch (6.86 cm)
Display Type TFT LCD

Viewfinder Details

Viewfinder Type None


ISO Auto, 100, 200, 400, 800, 1600, 3200 x 2
White Balance 6

Physical Dimensions

Width 97 mm
Length 20 mm
Height 55.1 mm
Weight 114 gm
Colour Black


Internal Storage 28 MB
Storage Type Memory Stick Duo, Memory Stick PRO Duo, Memory Stick PRO Duo - High Speed, Memory Stick PRO HG Duo, SD, SDHC

Formats Supported

Audio Formats MP3

Built-in Devices

Microphone Yes, Mono
Loud Speaker Yes, Mono
Flash Yes


USB Hi-Speed USB

Flash Details

Flash Type Internal
Flash Range ISO Auto: Approx. 0.5 m - 2.7 m (W)/ Approx. 0.5 m - 1.2 m (T), ISO3200: up to Approx. 5.5 m (W)/ Approx. 2.5 m (T)
Flash Modes Auto/ Flash On/ Long Flash/ Slow Synchro/ Flash Off

Photography Details

Shutter Priority Yes
Max Shutter Speed 1 / 4000 seconds
Min Shutter Speed 30 seconds
Scene Modes High Sensitivity, Soft snap, Soft Skin, Landscape, Night Portrait, Night Scene, Gourmet, Beach, Snow, Pet mode
Continuous Drive Yes (1.0 fps)
Self Timer Yes (2 - 10 sec)
Metering Modes Multi Pattern, Center Weighted, Spot
Exposure Compensation +/- 2.0EV, 1/3EV step

Power Consumption

Battery Type 630 mAh, Lithium-ion NP-BN 3.6 V
Power Input AC 100 V to 240 V, 50/60 Hz

Additional Features

  • Aperture: Approx. F3.2 (W)
  • Approx. 6.5 (T)
  • Shutter Speed iAuto (2"-1/2000)/Program Auto (2"-1/2000) x 3
  • Number Of Dots: 230,400
  • Interface: Multi-use Terminal: (AV/USB)

In The Box & Warranty

In The Box
  • Rechargeable Battery Pack(NP-BN) x 8
  • AC Adaptor (AC-UB10C)
  • Multi USB
  • Wrist Strap
  • Instruction Manual
Warranty 36 Months

Article Information

Article No 491042728
EAN 4905524919752

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